3/25/2023 0 Comments Left hand beyond blue![]() But it needs cash to execute its strategy. Turnaround Plan : The company laid out an aggressive plan in August to turn itself around that included store closings, cost cuts and layoffs.A Warning Sign : The disclosure that the retailer had defaulted on certain debt payments was the most salient sign of financial strain yet for the company.Few Options : After a disappointing holiday season, Bed Bath & Beyond is said to be in discussions to sell pieces of its business and has warned investors of a potential bankruptcy.The Downfall of Bed Bath & Beyond The home goods retailer, which was founded in New Jersey in 1971, faces an uncertain future amid worsening financial woes. I’ll just say that we knew people reacted. ![]() We decided to try 20 percent off one item. And we needed something with a little extra zing. It was going to be a postcard, probably with some outdoor-living kinds of things on it. There was a need for a Fourth of July-type promotion. RITA LITTLE ( vice president, marketing, 1997-2013) They had probably 60 stores. But then Rita Little, who had gone through the executive training program at the now defunct Abraham & Straus department store chain, came along. In the early years, the coupons were infrequent, attached to circulars and for offers like $5 off a purchase of at least $15. ![]() There was no big television commercial, no big splash in the newspaper saying we were a cool place to be. BETH GROSSFELD ( senior marketing manager, 2006-19) The thing I remember being so intrigued by was that the company had not spent a dime on a branding campaign, ever. ![]()
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